Instructure is hiring a

Manager, Marketing Automation

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their educations and careers. We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:


  • Collaborate with key stakeholders (all marketing functions and sales) to execute programs, campaigns, and activities
  • Continually troubleshoot issues with the lead creation system and programs to deliver data-driven guidance to improve all programs
  • Determine best practices and train marketing and sales peers with regard to marketing automation capabilities, testing, privacy compliance, and projected results
  • Provide expertise in the areas of implementing account and contact scoring programs across prospect to customer lifecycle
  • Develop data strategy around quality and enrichment programs utilizing external data sources
  • Devise data initiative plans to aid in account based marketing campaign execution to analyze data and metrics housed in marketing automation tool(s), CRM(s), and data warehouse at a campaign, company, and product level to ensure lead generating campaigns show ROI effectively
  • Drive implementation and testing of system changes and updates when configuring and deploying solutions for integration with CRM systems
  • Monitor application utilization to identify problem areas to develop and document strategic best practices to standardize application use to improve performance and efficiencies
  • Other duties as assigned


  • BA/BS degree in Marketing or related fieldStrong organizational skills with an attention to detail and ability to multi-task
  • 3+ years experience with sales and/or marketing automation technologies specifically in areas related to development, implementation, and support
  • Experience collaborating across marketing, sales, customer success, and technology teams with a focus on lead generation and campaign management 
  • Self-starter able to make decisions in line with business goals and objectives
  • Excellent troubleshooting and problem-solving skills with system infrastructure in mind
  • Demonstrates resourcefulness, motivation, and initiative
  • Excellent written and oral communication skills, with the ability to translate between technical and business teams and ensuring the needs of both are met
  • Knowledge of data import/export principals
  • Experience administering Marketing Automation solutions (eg: Marketo)
  • Experience administering CRM systems preferred (eg: Salesforce)
  • Experience administering account-based marketing tools preferred (eg: Marketo ABM, Demandbase, Terminis, etc)
  • Sirius Decisions Demand Unit Waterfall methodology experience preferred
  • Knowledge of HTML preferred

Get in on all the awesome at Instructure

  • Competitive salary, equity, and 401k 
  • Employee stock purchase plan
  • 100% paid medical, dental, disability, and life insurance 
  • HSA program, vision, voluntary life, and AD&D 
  • Tuition reimbursement
  • Paid time off, 9 paid holidays, and flexible work schedules 
  • Gym club reimbursements and rewards-based fitness tracking  
  • iMacs or Macbooks

We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger.

At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.

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