Twilio is hiring a

Marketing Manager - Sponsorship Sales

San Francisco, United States

Because you belong at Twilio

The Who, What, Where and Why

Twilio is searching for a Marketing Manager to design, develop, and execute go-to-market campaigns to help named channel partners in a sales territory grow business with Twilio and drive channel white space/new account penetration, and build partner-sourced pipeline. This role supports Twilio’s efforts to build a world-class ecosystem of partners, which are highly strategic to Twilio’s long-term direction.

This role will focus specifically on working with sales and Twilio’s partners supporting our GTM programs with sponsorship sales opportunities. The Marketing Manager will work side-by-side on partner strategy, understanding the partner program development, and sales ops for strategic partners to engage with our Field Marketing Events.  

Who?

  • Must know how to build strong relationships and trust with sales and partner organizations
  • Expert knowledge of marketing principles, practices, tactics, and tools including campaign/demand generation/go to market strategies
  • Experience in developing and driving consistent channel and field adoption of marketing campaigns
  • Ability to think strategically as well as to act tactically
  • Ability to interface effectively with all levels of management and functional disciplines
  • Strong in developing processes and making things programmatic/thinking at scale
  • Ability to balance multiple requirements in a fast paced/unstructured environment required 
  • Experience leveraging PR, analyst relations, and social media for business is a plus
  • Excellent influencing, problem-solving, and consensus-building skills, strong interpersonal skills
  • Experience with project management and working in a cross-functional team
  • Excellent communication skills, strong written and oral skills with strong analytical tendencies and comfortable with public speaking
  • Detail oriented
  • Ability to think outside the box and bring creative ideas to the table to support marketing efforts for Twilio and our partner community.
  • Strong Salesforce knowledge preferred
  • Strong excel/google spreadsheet/keynote/ppt knowledge preferred
  • 5+ years of sales, ops, marketing, business development experience or a combination of
  • 5 years experience with campaigns/demand generation programs and three years channel experience
  • Experience working with distribution, solution partners, ISVs, and integrators
  • Experience with Commercial enterprise, mid-market, and SMB customer segments

What?

  • Create and execute comprehensive go-to-market plan (yearly/quarterly) with named partners to  help achieve healthy pipeline coverage for sponsorship sales. (This could include building joint messaging and activities with clear goals for revenue)  Set overall strategic and tactical direction for marketing programs that generate revenue and share
  • Integrate partners into field events, executive programs, calling campaigns, tradeshows, and industry conferences, in specified geography
  • Be a trusted advisor to partners to recommend and drive marketing approaches that will help grow their business and accelerate revenue generation within our GTM activities
  • Collaborate with field marketing and channel sales managers to integrate the partner ecosystem into the regional go-to-market plans and build joint marketing plans  
  • Collaborate with the WW marketing campaign teams to build turnkey programs for partners, and to develop and support the overall WW Sponsorship plan
  • Ability to make decisions regarding process and where to streamline overhead for Twilio and our partners. Build efficient and effective methods to work with channel sales to build partner success and pipeline, as well as provide insight into successes/losses
  • Manage/track budget and spend
  • Measure, analyze, and report on channel pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment
  • Cross functional reporting between marketing and sales activities after events/webinars/campaigns to help calculate ROI from marketing activities
  • Build and deliver detailed reports regarding the health of our sponsorship goals, but also for partner success. How have we helped them win via our programs? What is the partner ROI for investing in sponsorship ( # of leads passed, based on what solution areas, # of wins/losses, pipeline #’s and actual revenue created.) 

Why?

We are a collaborative and supportive team, with very large goals to bring our Twilio event revenue to a whole new level via partnership.  As the leaders in the cloud communications space, it is an exciting time to be at Twilio and grow our ecosystem with our partners. Interested candidates should share in this excitement with energy to work hard, a want to find solutions to keep moving forward, and willingness to lead, train, and be very hands on in building all elements of the partner marketing relationships, the partner program, and a strong sales and marketing team. 

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We invest in weeks dedicated to tackling hard problems and creating your own ideas. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.

Where?

This position will be located in our office at 375 Beale Street in San Francisco. You will enjoy our office perks: catered meals, snacks, game room, ergonomic desks, massages, Wednesday dinners, bi-weekly All Hands and more. What you will also get to experience is a company that believes in small teams for maximum impact; seeks well-rounded talent to ensure a full perspective on our customers’ experience,  understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves.

About us:

Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

Twilio is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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