Who We Are:
Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 60,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our upskilling and reskilling initiatives. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education. GA’s Washington D.C. Campus launched in 2013 and has since welcomed nearly 100,000 learners on our campus, across events, classes, workshops, and courses. GA recently opened its flagship D.C. campus in the heart of Chinatown to continue serving the greater Washington D.C. community.
GA is at the leading edge of creating practical solutions to one of the most pressing challenges of our time - the future of work. As recognized by The World Economic Forum, BCG, the OECD and more, these are big challenges to which only a few companies are offering real solutions. In this role, you'll be speaking every day to corporate leaders who rely on GA to help them apply these solutions to their workforce of the future.
As the Local Marketing Lead, you will own Washington D.C.’s marketing plan from end to end. You'll create a plan that allows us to grow the business efficiently by capturing and creating value through high-impact, high-volume events and be responsible for creating meaningful partnership opportunities with noteworthy companies and organizations in Washington D.C.’s tech, design, startup and enterprise ecosystem.
You will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged community that adds value to GA students, campus and overall business. You will also be responsible for planning and executing regular workshop programming, including hiring & management of instructors and managing against a P&L.
You'll also depend on many other departments and people in the organization to accomplish your goals (the Student Experience team, the Global Marketing team, the Admissions team, and more) and should be adept at managing through influence. You are comfortable holding your peers accountable, and work collaboratively to shape timelines and marshall the right resources from groups beyond your own.
Identify and market new and existing compelling topics by creating industry leading events. Contribute your creativity and expertise to drive GA's holistic marketing plan forwards, taking ideas for new events and workshops from concept stage through to launch. You will partner with local industry thought leaders to identify event topics that increase GA’s exposure into new audience channels.
Planning + Forecasting: Develop a quarterly events and workshops schedule that optimizes market demand and fills our event space and/or classrooms. Carefully select a mixture of content for your market and forecast the impact against quarterly business goals. Identify the proper speakers, partners and instructors to ensure quality programming that fills the room.
Execution and Scheduling: You manage all aspects of program execution and aren’t afraid to get your hands dirty. From making sure speakers and instructors show up on time to checking the A/V to writing copy and coordinating with our admissions team on strategic alignment with course launches, you are a rockstar at ensuring details are in place. You will be the face of GA and responsible for high-energy introductions and kickoffs for programs.
Partnership Outreach & Management: You will cultivate new partnerships and maintain relationships with current partners in order to co-develop event content and co-market events on campus. You will find opportunities to increase GA’s audience reach through strategic distribution partnerships.
Instructor Recruiting and Management: Finding talented instructors and experts is the key to developing a great class or workshop. You will source and evaluate the right people for the job and interface with them while they teach with GA.
Managing the Student Experience: You are responsible for ensuring that the students have a great in-class experience. Through student feedback and impeccable program execution, students should feel that General Assembly is invested in their success and feel welcomed into the GA Community.
Tracking & Reporting: You will keep track of and report on all metrics surrounding your event and workshops plan, identify opportunities and optimizations and address pacing issues as necessary.